Are you building your website only for a web presence? Or you want to make the real use of it?
Nowadays customer search for product/ services on the internet. If your company offers that product/services then you should get display on the search result so that customer should know that you can provide services to them. It’s possible only when you get displayed on the search result of search engine and only on the first page.
A customer doesn’t know the name of your website so that he can directly put URL but search engines know about your business. He can display your name if your website is optimized to display the search result. Website optimization also refers to Search Engine Optimization (SEO).
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
5 techniques for SEO
1. Keyword Research
Optimization starts with the Keyword Research. This is the most important and crucial step. To optimize our website we have to research on the keywords which are trending and customer perspective.
Google keyword planner is a very useful tool which gives the wide range of search keyword with the analytics. We have to use these keywords which are having less completion and more search.
2. Build useful content
Creating great and valuable contents are very important. For SEO unique and great contents plays a vital role. Do not copy and paste the contents of your website just for the visibility. Google tools and techniques will find your contents are copy-pasted and your web page will mark as a spam and it will never shoe in the search result of the user. So be careful will creating contents.
While creating contents keep keywords in mind. After all, the aim of creating contents is to reach to the people who are searching for it. But do not overwhelm with the keywords. Because it won’t work.
3. Website speed
Web pages of your website should not load slow. Page speed will get counted during website ranking. Google will not show your web page if it takes time to load. Web page speed depends upon contents, images, videos. Google Speed Insights tool will help you to analyze web pages speed and it will also suggest speeding up the side.
4. Responsive website
A website should be optimized for mobile/tablets/desktop. Because nowadays people are searching from mobile so the website should be responsive to the mobile searches. Using CSS, Bootstrap and other technology, a website can be made responsive.
5. Continuous Testing and Measuring
After implementation of SEO program, continuous testing and measuring of the effectiveness of the program are important. SEO is not a one-time activity, it’s continuous active program. Continuous we have to update the contents and web pages so that it should positively affect on ranking. Analysis of which techniques work best gives us an idea to play better in SEO world.